Online reputation is a study that brands should take care of in social media management. Brands should keep on following on all of their social media accounts, constantly follow and analyse what is being talked about the brand. However; especially Twitter is a platform to loom large with its fast spreading feature and the active users it has. It proved having a wide spreading power as it affected the whole country's diary in an event last year. We already know that your online reputation study are as important as your marketing strategies, so you shouldn't ignore that it also affects your brand's online reputation marketing studies' success to a large extent. In Twitter, managing your online reputation is due to a hot trail. You should always keep an eye on your follower's perception about your brand and interfere properly.
If you don't want to be confronted with an important social media crisis, and your brand's taking a risk of being harmed, to benefit for a successful social media marketing, you should render your following and analysis constantly and properly. To do this, there are some important points, let's have a look at them. First of all, you should delicately follow all the mentions related to your brand and reply them. By your social media strategy, your responses will benefit in many ways like preventing the possible social media crisis, following what is being talked about you and lifting the interaction. Of course, following the mentions only will not be enough. Some of your followers can tweet about your brand, imply their queries and complaints without using a mention. Only following up with the mentions is not enough for your online reputation management in Twitter. Because of this, your brand's name, the follow-up of the keywords about your service and products should be delicately followed and analysed. Even, you shouldn't ignore the word of mouth in terms of the brand. You should control all the relevant tweets and hashtags constantly. While conducting all these follow ups, another keypoint to mind is the process of right analysing and interference. You should respond according to your brand's posture on Twitter, your responses should turn the negative feedback into positive, or neutralize them. At this point, it will be effective to be in the right track during the analysis process. Above all, albeit the brands don't want to get a negative feedback, it's a very common situation on Twitter. However; with the right strategy, it's also possible to turn them into beneficial quality for the brand.
You should remain in a follow-up session on your brand's social media marketing-purposed online reputation study process on Twitter almost 24 hour a day. Twitter makes it compulsory because of it's outnumbered active users compared to other social networks.Tools like Twitter Analytics will ease your job. In conclusion, a constant follow-up, a right analysis and instant interaction with the target audience are indispensable for a successful online reputation management on Twitter.