The use of internet on mobile has started to spread fastly and this habit of use directed brands mobile marketing. The mobile user count is raising each day. In addition, brands willing to reach their target audience rapidly are condensing their marketing work on mobile. Mobile marketing has a meaning of a fast bond with the users for brands. One of current trends, mobile marketing is raising its importance rapidly. Considering the process from past to now, the raising chart meeting us is indicating that mobile will gain more importance.
So, what should brands do to raise their success chart in mobile marketing?
Facebook use in Mobile Marketing
The social media platform that mobile users mostly prefer is Facebook. Because of this reason, brands that are willing to reach their target audience should primarily work on Facebook. The contents that attracts your users will make your campaigns more recognizable.
Facebook platforms has an algorithm in which the contents are in the foreground. Recently, decreasing the rate of organic access made the situation more diffucult. Despite this; the quality of the content you create on Facebook will be the first step in reasing the users. Each positive return you get on Facebook, in which the contents gained importance to a large extent, means more users. At the same time, the returns should be rendered as a constant way. In response to positive posts, questions and small campaigns will strenghten the communication with your customers.
In your mobile marketing works, the timing of the content you create on Facebook also has a great importance. The hours that your target audience is mostly active should be analysed well and post should be shared in the right time. So, the rate of the return you'll get from mobile users will be higher.
Twitter Usage In Mobile Marketing
Another platform that mobile users are densely in is, Twitter. Because of this, if the brands are willing to do mobile marketing, they should take place in Twitter platform. Being extraordinary on Twitter is the first rule while marketing. Considering that 360 millions of tweets on average are tweeted monthly, it is observed that being different is essential to be recognized.
While carrying your mobile works to Twitter, another point that should be mind is hashtag usage. The active feature of the work conducted on Twitter is hashtag. You should identify the hashtag groups that are convenient for your content rightly and then use them.
Remaining on the agenda while marketing on Twitter platform is very important. If you follow the agenda and create a content that is on agenda at that time, your return rate will be quite high. Thus, remain on the agenda to reach mobile users.
Instagram Usage In Mobile Marketing
Another way of reaching mobile users is Instagram usage. Instagram is a social media platform in which the user count is quite high and which only mobile users prefer. Because of this, your should certainly take place in Instagram platform that presents your target audience easily, in your mobile marketing operations.
In the works done on Instagram, attractive photos and related hashtags should be used. The high quality of the shared image and using the related hashtags will help you reach more mobile users.