Even it seems like just an entertaining, photo-sharing platform, Instagram- which made a sudden access to our lives in recent years- is,on the contrary a very important marketing tool. It is just the right thing for the brands' marketing studies executed on social media. Instagram-driven marketing studies yield in a fast result.
It is useful to use some techniques that will guide you in Instagram's brand-managed marketing studies. They are;
Mind the photos to be shared: The epicenter of your Instagram account is photo sharing, for sure. A special attention must be payed for the photos shared for the brands. The photos you share help you communicate with your customers and potential customers. Besides, it help you correlate with your customer list. The first rule in photo-sharing is; sharing high quality contents. The photos you share should be in high quality and remarkable. The photos should be shared periodically. Sharing the same photo continuosly will build a negative perception on your customers. The peak in photo-sharing, is to show your customers your office, your employees, in other words, your private life. Sharing a photo that is taken during the lunch break will make your customers feel that they are special. Thanks to this, you will establish tight bonds with your customers.
An integrated work should be conducted: As in all social channels, Instagram's most important rule is integration. Your Instagram account should be linked to your other social accounts. A user who reached your brand on Instagram, should also visit your other accounts or web site. To ensure that, there should be your other accounts' and web site's link on your Instagram account's information part.
Usage of Hashtags: One of the most important features of Instagram is using '#'. In order to use this application for marketing strategies, you should assess a '#' title belonging to your brand. Using this '#' title frequently renders to attract also your potential customer's attention.
Build Campaigns; The campaigns built on your Instagram account will cause a two-way interaction with your customers. Besides, all users in your customer portfolio will have a chance to communicate with each other. An item added as a result of the campaign helps the campaign to spread faster.