Social Media's power is increasing day by day. While all brands, corporations and institutions are taking place in social media today, social media channels has a great place in marketing channels. While the brand is advertising about its new product on social media accounts, it is also reaching its customers via these social media accounts. The leading cause of social media's playing such a big part is the two-way interaction. The brand gets the satisfaction or complaints about the advertised product as comments on social media and then chooses a path to develop it. While collecting data, it can follow-up its customers and competitors as well. Because of this, existing on social media became mandatory rather than a choice.
Nowadays being on social media is not enough for the brands; you should also have a strong voice. While the brands that are willing to get free, are developing strategies in this competition, the unchanging and the most effective method is to create viral contents. Viral contents are the contents that reach a large mass of audience in a short time. These contents attract a large mass of audiences by being transmitted from ear to ear and are watched, read and shared many times. The most effective and short way of attaining success is to create viral contents.
What are the ways of generating viral contents?
Being interesting and authentic; To transmit your content to large audiences, the first rule is to be authentic. The content should totally be authentic, fresh and interesting. It should impress the readers and make them willing to share it. In order to provide this, the beneficial topics for users should be considered and decriptive information should be given.
Using Narration; While creating the content, the chosen topic should be generated by using narration. The viral contents created with narrative, won't bore the audience. It provides the content to be watched for a longtime, be shared and get more interaction.
To prefer the right platforms: Which platforms you choose to borascast your content has a great importance. Although the content is authentic, interesting and instructive, it brings failure when presented with a wrong platform. The posts should be shared on the platforms that your target audience often uses.
True Timing: Although the content is high-qualified, when and where it is shared has a great importance. Moreover; choosing the right platform won't even be enough. So timing takes its place in this whole trategy process. Timing of the post that you are going to share may be even about the whole country. The content should be shared by taking its content into consideration , country's diary, and competitor analysis.