While social media is increasing its importance day by day brands are shifting their marketing and advertising works to social media. We can observe that the brands may be hesitant about which social network to be placed in, or they fail in reaching the identified points or not be able to use these social networks with the right methods. There is only one thing to say in this sense; the only way to accomplish is to progress through a right strategy. A right strategy depends on the identification of the social networks that the brand should use and how to move on it.
The popular social networks like Facebook and Twitter, are seen as the right choice in social media marketing and brands are conducting their work in this direction. However; when asked to the experts and looked and the qualified researches, among all social networks Google Plus not only takes place in social media marketing but also in all digital marketing fields. Google is the most important platform in digital marketing and Google Plus which is belonging to the platform, is serioulsy important to many extents. Having beneficial qualities for brands in the terms of visibility, Google Plus makes it's case.
Brands' ability of turning Google Plus' importance into an advantage is depending on a right usage. How should a right and effective Google Plus usage be?
- First thing to do is adding all the information about the brand to the account. The brand should transfer all the necessary information to its target audience and followers by optimizing it's Google Plus profile. The first and the uttermost step is optimizing the right profile and information.
- Brand's connecting it's other social accounts to its Google Plus is another important step. So, the brand can draw its target audience from its other social accounts to its Google Plus account.
- In Google Plus shares, brand should care tags besides giving place to quality and authenticity. We can state the effectiveness of Google Plus tags in the interaction with the target audience and Google visibility as a reason of this.
- One of the important facts in Google is the communities. Brands should consider this fact.
- As in all social networks, you should be caring of reporting, analyzing and following up preccesses.In this proccess, the operations hsould be conducted by using the information gained.