Last year, Insstagram won the game of user count rivalry against Twitter, by outnumbering 300 millions. With this victory, it took a step forward among the social platforms to be chosen in social media marketing. Brands are focusing on their marketing operations on Instagram. However, we can observe that brands are making some mistakes on their Instagram activities. Because of this reason, they are having difficulty in accomplishing on Instagram, which has a great importance in social media marketing and is successful in interacting with the target audience and has a high popularity. Especially in digital marketing, Instagram profile that is used for target audience interaction with visualiz narration method and which is the most effective method recently, is one of the most important steps. If you want to take advantage of Instagram in your brand's marketing strategies, you have to create a profile in the groove. Let's talk about which way to choose while creating an Instagram profile for your brand;
- The first thing you should decide is; is Instagram a suitable platform for your brand? Because Instagram is a visual-based platform, your brand should be having the qualities that doesn't have any problem in creating images. If you are not a suitable brand n this context, being on Instagram will not be providing any advantage for you in terms of marketing. We've alrady stated that visual narration is the most effective method nowadays in content marketing. If you want to use this narration type for your brand, you will have to create images that will be effective on target audience. Your brand's suitability for this situation is very important.
- Your profile picture is one of the important steps. Using your brand's logo as your profile pic, and creating it suitablefor Instagram sizes is necessary.
- You should use the 150 character description part well organised to describe your brand. You can use the keywords on your target. You should certainly fill in the web site information of your brand. What you should care in this part is not to use a shortened Url. Instagram can ban shortened URL's. You should mind this situation that may increase your site traffic from Instagram.
- Wgen we move to content creation and sharing on Instagram; qualified, not only sales based, apart from being attractive, you shouldn't ignore to give place to your brand logo in these images. You can increase your brand awareness with the posts that include your brand logo. At the same time, you should certainly give place to hashtag usage which is one of Instagram's most effective methods.