Brands use the content marketing that rise to prominence recently in social media, in order to gain new customers, reach target audience and to hold the reached target audience. Content marketing is based on drawing the attention on target audience and provide interaction. Because of this, brands should involve in quite detailed operations to create content. They are aiming to benefit from the target audience in spreading the brand by making them share the interesting and attractive contents. We can assume that the brand accomplishes in social media marketing this way.
Brand should mind many details to expand by providing sharing, attracting attention that make it successful in its digital strategy on social channels. In general, the effective content should be qualified, authentic, attractive due to its difference in being on the top of the diary and beneficial for users. Besides, these contents should be shared with users during the hours that the target audience is active, with laps that won't either bore users or make them forget you, with slogans or texts that promote it to be shared and accompanied with some hashtags that will benefit in its sharing on social networks.
Speaking about the brand and product shares to be successful and effective in content marketing, brands can gain many advantages in social media marketing. In brands' social media content marketing operations, there are many purposes in brand or product shares. These are; brands' seeing itself as a way of expression, using it as a way of communication with the target audience, helping the brand or product with the problems and solutions and making suggestions to the target audience. It is beneficial to fulfill their aims with these effective contents. However; the most important thing is to be mind is to give a place to these shares by creating the necessary qualifications and with laps that won't bore the target audience. Otherwise, the target audience may think that the brands is insincere and give negative reactions. Of course, brand and product shares are one of the most efffective ways of giving referance to your brand and also expressing itself, but if they are extensively used, target audience won't find the brand intimate. Because of this, brands should carefully decide on the quality and frequency of their brand or product shares in their digital strategies for social media.
The best way to strategise your brand and product shares is firstly to truly answer to 'what, why, how, where, when and who' questions. We can identify it as the transmission of '5N1K', the most successful method in traditional media, to social media marketing. When you give the right decision with '5N1K' method in your brand and product shares, you will surely benefit in making your content marketing strategy to successful.