Social Media Succcess Story - G4S

Social Media Succcess Story - G4S

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Camilla Dica​, Group Resourcing and HR Systems Executive in the world's largest security company​ offering services over 125 countries shares the story of how she turned the social media buzz into a success story.

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Reachpod vs. Hootsuite

Reachpod vs. Hootsuite

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The newest and improved social media management tool Reachpod's features compared to Hootsuite shows why satisfied customers are making the switch today.

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B2B Marketing in Social Media

B2B Marketing in Social Media

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B2b firms use social media at the rate of 79% in order to raise awareness and of 74% for finding customer firms. Besides, %74 of B2B firms use social media to identify the customer potential while 64% of them use social media to make them loyal. Finally, another salient data is that; B2B firms mostly take part in Linkedin among all social media platforms. 83% of their workers are using Linkedin and 80% of them are using Facebook and Twitter.

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Microsites in Social Media Campaigns

Microsites in Social Media Campaigns

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​Known as traditional media, newspaper, magazine and television commercials were used to be known as the most effective marketing method before social media became an indispensable platform and gained an important place in target audience habits. Traditional media's falling behind social media in terms of analyzing and and audience targeting resulted in brands' focusing on social media. You can conduct your brand's marketing operations and reach the planned target easily on social media. Social media campaigns are one of the methods that have rousen to prominence proving their success in this aspect. Social media campaigns are run based on the return and interaction of the brand's service or product's target audience. We can state that also the microsites are the most effective ones in social media campaigns.

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